China’s hotel and tourism market, which is fully recovering, is becoming a hot spot in the eyes of global hotel groups, and many international hotel brands are accelerating their entry. According to incomplete statistics from Liquor Finance, in the past year, many international hotel giants, including InterContinental, Marriott, Hilton, Accor, Minor, and Hyatt, have proposed increasing their exposure to the Chinese market. A number of new brands are being introduced to Greater China, involving hotels and apartment projects, and their products cover luxury and selected service brands. The world’s second largest economy, a strong rebound in the hotel and tourism market, and a relatively low hotel chain rate—many factors are attracting international hotel brands to enter the market. The chain reaction caused by this change is expected to promote the further upward upgrade of my country’s hotel market.
At present, international hotel groups are actively expanding into the Greater China market, including but not limited to introducing new brands, upgrading strategies, and accelerating the development of the Chinese market. On May 24, Hilton Group announced the introduction of two unique brands in major segments in Greater China, namely the lifestyle brand Motto by Hilton and the high-end full-service hotel brand Signia by Hilton. The first hotels will be located in Hong Kong and Chengdu respectively. Qian Jin, President of Hilton Group Greater China and Mongolia, said that the two newly introduced brands are also taking into account the huge opportunities and potential of the Chinese market, hoping to bring distinctive brands to more dynamic destinations like Hong Kong and Chengdu. land. It is understood that the Chengdu Signia by Hilton hotel is expected to open in 2031. In addition, “Liquor Management Finance” also published an article on the same day, “LXR settled in Chengdu, Hilton luxury brand completes the final puzzle in China?” 》, pay attention to the group’s layout in China. So far, Hilton Group’s hotel brand matrix in China has expanded to 12. According to past information disclosure, Greater China has become Hilton’s second largest market, with more than 520 hotels in operation in more than 170 destinations, and nearly 700 hotels under 12 brands under preparation.
Also on May 24, Club Med held a 2023 brand upgrade media promotion conference and announced the new brand slogan “This is freedom”. The implementation of this brand upgrade plan in China indicates that Club Med will further strengthen communication with the new generation of vacation travelers on lifestyle, allowing more Chinese consumers to fully enjoy the fun of vacation. At the same time, in March this year, Club Med established a new office in Chengdu, linking Shanghai, Beijing and Guangzhou, with the purpose of better developing the local market. The Nanjing Xianlin Resort, which the brand plans to open this year, will also be unveiled as the first urban resort under Club Med. InterContinental Hotels continues to be optimistic about the Chinese market. At the InterContinental Hotels Group Greater China Leadership Summit 2023 held on May 25, Zhou Zhuoling, CEO of InterContinental Hotels Group Greater China, said that the Chinese market is an important growth engine for InterContinental Hotels Group and contains huge market growth potential. , the development prospects are in the ascendant. At present, InterContinental Hotels Group has introduced 12 of its brands into China, covering luxury boutique series, high-end series and quality series, with footprints in more than 200 cities. The total number of hotels opened and under construction in Greater China exceeds 1,000. If the time clue is extended further, there will be more international hotel groups on this list. During this year’s Consumer Expo, Accor Group Chairman and CEO Sebastian Bazin revealed in an interview with the media that China is the largest growing market in the world and Accor will continue to expand its business in China.
Post time: Nov-28-2023
